A fast-growing rewards and savings platform designed to help shoppers discover deals, earn cashback, track loyalty points, and redeem personalized offers across hundreds of retailers. The app serves millions of active users across mobile channels, providing real-time discounts and seamless in-store and online redemption.
Hours saved annually through automation of rewards validation and offer distribution
Accuracy in loyalty point calculations and digital coupon reconciliation
Success rate for AI-powered offer recommendations
Functional releases delivered for AI, personalization, and platform automation
The Chalange
The rewards platform needed to scale rapidly as user adoption and partner retailers grew. Manual processes for validating cashback, updating offers, and reconciling loyalty points were causing delays and inconsistency across the system.
The existing setup struggled with real-time personalization, resulting in slower offer delivery, inaccurate recommendations, and rising support volume.
To maintain user trust, the platform needed faster processing speeds, greater accuracy, and smarter personalization to deliver deals instantly to millions of users, without compromising security or user experience.
What did
Tecnologia do
The rewards platform and TechPhobias shared a mutual vision of combining intelligent automation with seamless customer experience, making the partnership a strong match. TechPhobias has been supporting the organization since late 2021 across two key workstreams: AI-Powered Automation Delivery and Intelligent Personalization Migration, assisting their digital operations and product teams focused on improving user engagement and savings accuracy.
AI-Powered Automation Delivery – TechPhobias partnered with the platform’s operations team to identify, design, build, test and deploy intelligent automations using advanced AI and analytics models. To date, TechPhobias has delivered over 22 automations across core business areas including rewards validation, offer distribution, cashback reconciliation and user support workflows.
Intelligent Personalization Migration – TechPhobias led the migration from rule-based recommendation engines to AI-supported personalization across mobile applications. In addition, TechPhobias developed a centralized interaction layer enabling seamless coordination between mobile apps, partner APIs, AI models and live support systems, ensuring faster delivery of deals and a more rewarding user experience.
The Results
- 22+ AI-driven workflows deployed
- 24,000+ operational hours saved annually
- 100% accuracy in cashback and loyalty reconciliation
- >95% personalization success rate for user-specific deals and recommendations
- Unified SDK delivered, enabling cross-platform support across mobile apps, partner systems and web portals
